When you're selling your home, you should talk to your real estate agent about how to maximize the exposure that your listing receives. Your real estate agent likely already has a marketing plan in motion from the very early stages of putting your home for sale through the closing of the house. You may be able to complement this plan by doing as much marketing on your own as you desire. Here are some simple ways to use Tumblr when you are marketing your home for sale.
Tip #1: Create Posts That Are Rich in Appealing Images
Although Tumblr allows text posts, the ones that are likely to capture attention and inspire engagement are the ones that have a great deal of photographs in them. Hire a professional photographer to capture vivid images of your property, and utilize these pictures in Tumblr posts that relate to your home being for sale. When a well-written post has great photos, it has the best chance of going viral.
Tip #2: Follow Local Accounts Related to Real Estate
You may be afraid to follow local real estate agents for fear that they will follow you back and steal some of your innovative ideas that are on display on your Tumblr account. However, networking with the local real estate community can be the best way to get the word out about your home, and you may find inspiration and gather information that can help you more effectively sell your property.
Tip #3: Work on Building Your Tumblr Following
Social media posts are only as strong as their audience. You can have the most creative real estate posts on Tumblr, but if people are not seeing it, it doesn't do anyone much good. Work on building your Tumblr following each week. You may do this by sharing the link on Facebook and other social media networks. That way, those who are closest to you can step up and show their support.
Tip #4: Like and Re-blog Other Posts on Tumblr
Like and re-blog other posts that you think your followers may find helpful. It may be photos of a great interior design job or images of a disaster project. People like to be appreciated on Tumblr, and they will often follow you and support you after your re-blog to show their support. That's not to be expected, but many active Tumblr users have a generous spirit when using the medium.
Finally, keep in mind that all social media networks have their perks and limitations. Tumblr is a great outlet for sharing, but it is not as search-friendly as Twitter with its hash tags or Instagram with its focus on photographs. Maximize your Tumblr marketing experience with the above tips, and you may soon be going to the closing of your home.